It's a lifestyle choice

Consumers are turning to natural organic products as they become more aware of the possible dangers of synthetic ingredients in cosmetics. 

A study by The Herb Research Foundation (USA) found that up to 60 percent of substance applied to our skin is absorbed and goes into our bloodstream. 

Our skin is the largest organ of the body and if we care about what we eat, we really should care about what we apply onto our skin. The average woman directly applies more than 200 synthetic ingredients to her skin via personal care products each day with the skin soaking around 2kg of synthetic ingredients a year. Consumers are becoming increasingly concerned about the combined and cumulative effect of these synthetic ingredients and more and more are making a lifestyle choice to choose organic and natural products.

A passionate ITEC qualified beauty therapist/Lecturer and postgraduate of many holistic treatments, Noelle O'Connor has also undertaken studies in the Boston MIT Entrepreneurial Masters Program. Noelle has been in the spa and salon industry for nearly two decades. She began her career in a single cubicle beauty room behind a local hair salon and built it to Ireland's First Beauty Chain, Ealu Spa Therapy while setting up a distribution company Skin Logic supplying the leading beauty products in Ireland and the UK.

Noelle decided to finally develop her own line of products, due to the lack of 100% natural ingredient concious sunless tan products on the market. Noelle wanted products that would firstly preserve her skin, while hydrating at the same time. Frustrated by expensive, skin drying, chemical loaded, un-natural tans on the market, she decided to do some research of her own. The more she researched the more she wanted to create a tan that was organic natural and that worked really moisturized the skin rather than dry it up like most tans available. TanOrganic was born. The company has grown rapidly, with ever increasing sales to salons (who are after all the experts in skincare), and fantastic reviews from the media.

Knowing she had a great product Noelle decided to go on to Dragons Den to hopefully secure an investment and the experience and contacts of a Dragon. The Dragons were very interested in Noelle's product and in the end Dragon Gavin Duffy took 45% of the company for €50,000. A year on and TanOrganic is the most successful Dragons Den company so far, notching up €1 Million in sales in the first 3 months of trading and growing from strength to strength ever since. Being the perfectionist she is, Noelle is determined to bring only 100% natural products to market. Her aim is to keep the entire product sentimentally friendly as well as natural and organic.